European Hip Hop and Urban Music Giant To Hold Security Token Offering in Switzerland

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Swiss Digital fundraising launchpad for privately owned assets BlockState, has revealed its first client to conduct a fully regulated Security Token Offerings (STOs).

Paul Claudius, founder and CEO at BlockState said:

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“Announcing the first STO for Streetlife International on BlockState is an important milestone for us. We will be announcing further clients from diverse geographies and asset classes very soon, including bond and real estate tokenisations for issuers from all over the globe. This is not only an important turning point for BlockState, but it shows the significance of tokenisation for the fundraising market beyond the crypto and blockchain ecosystem.”

The issuer will be a Swiss holding company for Berlin’s Streetlife International for various high profile Hip-Hop and R&B artists as well as large European event formats. The events company produces an average of 250 events per year with 250,000 visitors, working with artists like Kid Ink, Erykah Badu, The Roots and many others.

“We are excited to spearhead this new technological paradigm shift as one of the first companies in Europe, especially seeing that we come from a non-tech and non-financial industry.”, says Nader Korayeim, Founder and CEO of Streetlife International. “Choosing tokenization not only gives us a cost-efficient method to raise capital but allows us to offer both professional investors as well as our community of fans and followers the chance to participate in the success of Streetlife International .”

Furthermore, the Berlin-based company has access to a massive fan community, which made their HYPE festival an immediate internationally acclaimed success. With the HYPE Award, Streetlife International is preparing the biggest urban music award in Europe.

Streetlife International seeks growth capital to further develop its existing entertainment formats, build a new digital marketing platform for its artists and strengthen its position in European artist management. The team seeks to tokenise and issue its equity in the second half of 2019.  This will be a first for European non-crypto or Blockchain-related companies working with an STO platform like BlockState to realise their fundraising goals. 

Tokenisation offers advantages over traditional market infrastructure

Streetlife International cites several reasons to employ STOs as their preferred method to raise capital. The lower costs and execution speed of digital asset issuance compared to traditional market infrastructure, coupled with the ability to address a much broader group of investors, bears significant advantages.

BlockState will serve as the legal and technological facilitator for these clients, setting up the required issuance documents and smart contract infrastructure to enable the issuing, as well as providing client interfaces to enable digital lifecycle management comprising of investor communications, corporate actions and financial reporting functionality.

The European market for tokenisation of securities is opening up 

The announcement sets a precedent for the widely expected paradigm shift in the way that issuers make their assets investable using Blockchain technology. The vast majority of STOs conducted previously – especially in Europe – have been companies from the Blockchain and fintech sector who have tokenised their equity or bonds on their own behalf. This will be the first time that the European market sees SMEs from the non-crypto space employing tokenisation as a means to raise funds.

About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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