Swisscom TV Opens Blockchain-based Art Gallery

Art comes to the TV with the Swiss app «NOOW»: limited works from selected artists available exclusively on Swisscom TV. A blockchain-based system in the background guarantees the ownership rights for buyers and payment for artists.

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Swiss company dloop is launching a platform that allows art to be distributed and financed on a new platform called NOOW – which is available as an app exclusively on Swisscom TV (UHD-ready TV-Box from Swisscom) and will include 100 works by 30 international artists 

“This is about more than creating a virtual gallery; the next step will be to include curated exhibitions on the platform and close collaboration with galleries,” stated curator Stefanie Marlene Wenger. “With over 300 channels, a huge selection of films, series and sports on demand, plus great apps, Swisscom TV offers its customers the best entertainment – now including digital art for the living room.”

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Blockchain enables limited edition digital artworks

The NOOW app enables viewers to select the pieces and purchase a certified copy. A conscious decision was taken to limit the number of works.

“Swisscom TV is one of the first providers in the world to offer art on the TV screen. We are delighted to have Swisscom on board for this courageous project”, says dloop CEO Tom Rieder. “NOOW is making digital art into a collector’s object and creating value for it.”

Digitisation has enabled digital art to be copied without any reduction in quality, essentially eroding the value of an original. With NOOW, however, the owner receives a certificate of authenticity and knows how many copies of work exist.
Basel artist Jonas Baumann also sees the benefit of expanding distribution channels:

“NOOW helps me to bring art to the screen. It also offers new creative opportunities to experiment with animated images and offer them to a wider audience.”

About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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