EDITOR’S NOTE: Tyson has denied doing this deal. See Fight to Flame – Mike Tyson Denies Issuing Token and Working With Fight2Fame.
According to Dean Takahashi in an article at Venturebeat, The idea is to enable new fighters to keep more of their money, become more influential, and become superstars in their own right. The company will help those fighters gain recognition through social media, reality TV, film, games, live matches, and betting. Blockchain — the transparent and secure decentralized ledger — is like the glue that holds it all together.
“The idea of Fight to Fame came from thinking about the problem of not having new action stars coming through the pipeline,” said Tyson in a statement to Venturebeat. “As a seasoned fighter, I want to mentor future generations, especially future action stars and make sure there’s a path to career success and fair compensation. Building this global platform for them is a passion of mine.”
Additionally, fans globally will be able to immerse themselves deeper in Fight to Fame with upcoming media including video games, reality TV shows, and esports plans, to be unveiled in the future.
“We really are looking to change entertainment as a whole and bring the best of everything together for the ultimate fan and fighter experience,” said Tyson.
Kamalabadi said the company has about 50 people now. Over time, he said the company will reveal more partners in the enterprise.