Chiliz And Enjin To Launch Blockchain Collectibles Using NFTs For The Likes of Juventus, Paris Saint-Germain, Atlético de Madrid and West Ham

Chiliz Will Use Enjin’s Blockchain Development Platform To Create Branded Collectibles For Their Roster Of Partners

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Chiliz ($CHZ) world leaders in blockchain-based fan engagement, today announced a collaboration with leading blockchain ecosystem developer Enjin to create branded digital collectibles for the sports & entertainment industry including creating non-fungible tokens (NFTs) for Socios.com‘s full roster – which already includes major football clubs Juventus, Paris Saint-Germain, Atlético de Madrid, Galatasaray, A.S. Roma, West Ham, Independiente, and back-to-back Dota 2 esports champions OG.

Chiliz is primed to announce at least one more major partnership this month and is targeting 50 IPs by the end of 2020 from sports, esports, and the entertainment industry. Chiliz will utilize the Enjin Platform to mint Ethereum-based collectibles for partners on their new blockchain-powered fan engagement and rewards app Socios.com.

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“Forged in digital entertainment, the Enjin ecosystem offers incredible opportunities to almost all industries and applications,” said Maxim Blagov, Enjin CEO. “As one of the earliest forms of entertainment, sport is a perfect fit for both our brand and our expanding collection of blockchain gamification use cases.”

“We are delighted to collaborate with Chiliz and explore a new way to gamify sports and esports fan engagement, and we look forward to working with them to produce unique collectibles that fans can cherish and enjoy.”

All Chiliz collectibles will be created using ERC-1155, a bleeding-edge Ethereum token standard developed by Enjin which is used to mint fungible and non-fungible tokens in a single smart contract. Backed by Enjin Coin (ENJ), these collectible assets will be freely tradable on the Enjin Marketplace, and purchasable with both ENJ and $CHZ.

“Earlier this year, we announced a plan to improve and expand the utility of CHZ in 2020 and beyond. We are thrilled to be working with Enjin, the world leader in this space, to bring this to fruition,” said Alexandre Dreyfus, CEO of Chiliz & Socios.com.

“We will also be launching limited-edition licensed collectibles and tokenizing the club-specific rewards and experiences offered through Socios.com. For example, if one of our partner clubs triumphs in their respective league, we can create unique tokens to celebrate the win, as well as tokens to celebrate player achievements or seasonal football prizes.”

The Enjin platform enables businesses across industries to harness the power of next-generation Ethereum assets. Currently, in early access, the platform is already being utilized by prominent organizations like Microsoft, and over 2,500 other projects have already been created on the testnet version. The team has confirmed the platform will launch publicly to Ethereum mainnet this month, allowing any developer or business to mint ENJ-backed blockchain assets with ease.

Chiliz ($CHZ) is a digital currency for sports and entertainment platforms. It fuels the world’s first scalable, tokenized voting platform, Socios.com where fans can buy, trade and execute voting rights in their sports teams. The Chiliz project has raised $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital, and Ceyuan Ventures. Chiliz is owned by Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2012. In January 2020, Chiliz announced the launch of Chiliz.net, a first-of-its-kind mobile and desktop crypto exchange for sports and entertainment assets.

Socios.com helps football clubs achieve digital transformation through blockchain technology. Socios.com is powered by the Chiliz token ($CHZ), both an ERC20 utility token on the Ethereum blockchain and BEP-2 token on Binance Chain. Fan Tokens are specific to a team or a club, and are a finite, digital asset that provides access to an encrypted, immutable ledger of voting and membership rights ownership. The tokenized fan-voting platform uses Fan Tokens, which operate on a separate permissioned side chain. The Fan Tokens are limited in number, and are fungible, meaning their ownership can be traded, and their price is driven by the market. The venture was inspired by the fan-led management frameworks or ‘socios’ of some major football clubs. Dubbed ‘Socios 2.0’, the platform simply represents the digitisation of this model of management.

In 2009, Enjin launched the Enjin Network, a gaming community platform which boasts over 20 million users. In 2017 following a successful ICO that raised $18.9 million, Enjin began building a suite of blockchain products that enable anyone to easily create, manage, trade, store, explore, distribute, and integrate blockchain assets.

Comprised of the Enjin Platform, Explorer, Wallet, Beam, and other tools and services, Enjin’s tools enable game developers and studios to utilize tokenized digital assets as part of their acquisition, retention, engagement, and monetization strategies. The Enjin ecosystem is fueled by Enjin Coin (ENJ), an Ethereum-based cryptocurrency used to directly back the value of Enjin-powered blockchain assets. For more information, visit https://enjin.io.

About Richard Kastelein

In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, ' The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, the Netherlands where he has set down his anchor to raise a family and write.

Founder and publisher of industry publication Blockchain News (EST 2015) and director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He has written over 2500 articles on Blockchain technology and startups at Blockchain News and has also published in Harvard Business Review, Venturebeat, Wired, The Guardian and a number of other publications.

Kastelein has an Honorary Ph.D. and is Chair Professor of Blockchain at China's first blockchain University in Nanchang at the Jiangxi Ahead Institute software and Technology. He has over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the EuropeanCommission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division. Kastelein has spoken (keynotes & panels) on Blockchain technology at over 50 events in 30+ cities.

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