Loyyal Signs Three Year Production Agreement with The Emirates Group for Use of Blockchain Loyalty and Rewards Platform

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Loyyal, the leading blockchain solution for the loyalty and rewards industry, today announced it has signed a three-year commercial production vendor agreement with The Emirates Group. Loyyal’s blockchain-enabled loyalty and rewards platform, now in production at Emirates Skywards, brings new transparency, efficiency and cost savings to, the award-winning loyalty programme of Emirates and flydubai with more than 25 million members.

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“From the earliest conception phase through to production, we have been inspired by Emirates Skywards and the team’s ability to act on the vision,” says Greg Simon, CEO of Loyyal. “As the first major airline rewards program to work with Loyyal’s blockchain platform, Emirates will achieve operational cost-savings, improve customer experiences and reduce the financial liability that inherently comes with large-scale loyalty programs.”

Loyyal’s platform helps loyalty program operators reduce costs associated with accounts reconciliation and payment management. Loyyal also introduces a standardized process for partner onboarding to reduce the time and cost for new loyalty partners. Any program operator leveraging the Loyyal Product Suite is ultimately seeking to improve perception and brand loyalty through an improved offering and greater ease of use of program miles.

Since moving into production, Loyyal’s blockchain-enabled loyalty and rewards platform havs yielded several positive results including improved transparency between Emirates Skywards and its partners; enhanced security; reduced instances of fraud; improved traceability and reporting capabilities; and the elimination of redundant reconciliation processes.

About Richard Kastelein

In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, ' The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, the Netherlands where he has set down his anchor to raise a family and write.

Founder and publisher of industry publication Blockchain News (EST 2015) and director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He has written over 2500 articles on Blockchain technology and startups at Blockchain News and has also published in Harvard Business Review, Venturebeat, Wired, The Guardian and a number of other publications.

Kastelein has an Honorary Ph.D. and is Chair Professor of Blockchain at China's first blockchain University in Nanchang at the Jiangxi Ahead Institute software and Technology. He has over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the EuropeanCommission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division. Kastelein has spoken (keynotes & panels) on Blockchain technology at over 50 events in 30+ cities.

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