Pundi X Launches First Retail Point Of Sale Solution For Cryptocurrency In Indonesia

Pundi X POS to bring cryptocurrency to a broader audience of general consumers across SE Asia’s biggest market

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Pundi X, a Blockchain startup that aims to make cryptocurrencies an enabler of ubiquitous cashless payment environments across South East Asia, has unveiled the Pundi X POS (Point of Sale) smart device to enable shops, cafes and convenience stores to sell cryptocurrency to a broad cross section of general consumers who would otherwise have little or no access to cryptocurrency.

Pundi X POS device installed in retail outlets will enable consumers to quickly and easily buy or sell cryptocurrency using fiat money (Dollars, Rupiah, Baht etc.), bank card, mobile wallet or Pundi X Pass. The purchased cryptocurrency can be stored in a digital wallet or used to make cashless payments to top up phones, pay utility bills or buy goods. When making cashless payments using cryptocurrency, the cryptocurrency is exchanged back to fiat money in real time before buying goods, making the conversion process seamless for the user.

Pundi X builds on the existing Pundi-Pundi business model of cashless payment systems launched early 2017, which uses smart phones to scan QR codes and make instant payments in retail and restaurant outlets, and which has already signed up more than 100,000 registered users and over 500 merchant partners in Jakarta.

“We’ve demonstrated the demand for cashless transactions with our Pundi-Pundi QR app which is now established as one of the biggest in Indonesia, following the Alipay model,” said Zac Cheah, CEO of Pundi X. “Now we are well placed to build on our extensive user base and relationships with leading partners to take cashless transactions to the next level by bringing cryptocurrencies to the average consumer.”

“Less than 1% of the global population owns cryptocurrency despite its tremendous potential because the purchasing process is far too convoluted for the man or woman in the street,” added Cheah. “Now the mission for Pundi X is to make buying cryptocurrency as easy as buying a bottle of water – by providing universal access, anytime, anywhere.”

Unlike markets such as China where Alipay and WeChat Pay set the standard, cashless payments in Indonesia have been slow to take off – in part, because of a low level of just 23% bank account ownership and limited mobile digital payment penetration in a market where consumer purchases are still largely cash-based and offline.

Pundi X will fuel its growth with money raised through the issuance of native Blockchain tokens in an ICO (Initial Coin Offering) that stands out from other candidates in a crowded marketplace because it already has a track record of successfully building the Pundi-Pundi cashless mobile payment business in just twelve months in a previously under-serviced high volume, mass market sector.

The success of the company’s business is based on partnerships with leading retailers and restaurant chains including NU Cash, the fintech payment app belonging to one of the world’s largest religious organizations with a membership of 100 million, and Bulog Pay, a cooperative with 25,000 local convenience stores across Indonesia.
Pundi X plans to launch services with both NU Cash and Bulog Pay in Q1 2018 that will enable Pundi X to connect with this extensive community.

Project implementation will be handled through a partnership with E2Pay, a fintech services provider with close to 20 years’ experience in payments processing, that provides access to payment gateway technology, as well as to financial institutions and large communities of potential new users.

Pundi X has reached an agreement with E2Pay (PT E2Pay Global Utama) earlier this week to integrate Pundi X Tokens (PXS) into traditional financial institutions and to make it available to the mass population of Indonesia. PXS is the ‘gas’ that will fuel the upcoming ICO and enable participating shops, cafes and convenience stores to sell cash-free both cryptocurrency and goods.

Pundi X is aiming to be present in 100,000 stores in cities across Indonesia, the rest of South East Asia and around the world, giving over 100 million users access to buy cryptocurrency at their nearest shops, cafes, or convenience stores.

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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