Decentraland Announces Anticipated Token Sale for Massive Virtual Reality Economy

Top industry executives join Board for first decentralized virtual world powered by Blockchain

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Decentraland, a virtual reality platform powered by the Ethereum Blockchain in which users can create, discover, experience, and monetize content and applications, has today announced a crowdsale for its ERC-20 token MANA.

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The token sale, which will commence on August 8, 2017 and conclude on August 16, 2017, has a $20 million USD maximum cap and will be followed by a Continuous Issuance stage.

MANA will let users buy and sell virtual real estate, called LAND, and fully immerse themselves in Decentraland’s virtual reality economy.

Decentraland Project Lead Ariel Meilich said:

“As the virtual reality market continues its rapid growth, we are excited to launch Decentraland, a new virtual economy, where content creators are incentivized and fairly rewarded for their contributions. We believe Decentraland, which enables low cost, direct payments between content creators and users with its native token MANA, will radically change e-commerce and online content distribution.

“Already in development with prototypes available for public testing, Decentraland offers limitless possibilities for content creators to contribute to and shape the virtual world, from gaming to art installations to education and healthcare applications.”

Developers can build and monetize applications on the Decentraland platform and use MANA to buy LAND and other in-world goods and services. The value of LAND is based on its proximity to high-traffic hubs, and its ability to host in-demand applications. Decentraland has partnered with district0x, a collective of decentralized marketplaces and communities, to give users the ability to trade land in the secondary market. Although unclaimed LAND can be purchased at the same exchange rate (1,000 MANA = 1 LAND), differences in positions and traffic could potentially see LAND parcels trade at different prices on a secondary market.

Ari Meilich said:

“Ownership of LAND is recorded on the Ethereum Blockchain, guaranteeing immutability, while interactions are noted on a network of nodes streams, giving users full control of their land and content sitting on it.”

Decentraland has constructed financial incentives to help bootstrap the utility value of the network. Contests for creating art, games, applications, and experiences, will be held on in the world, encouraging content creators to compete for MANA by growing Decentraland’s in-world offerings. In addition, new users will also be assigned allowances in MANA, letting them participate in the economy immediately.

Ari Meilich said:

“Decentraland is designed to let everyone participate in its virtual world immediately. For example, communities hosted on offline and online forums like chat groups and centralized multiplayer games, can transition to Decentraland and integrate economic capabilities into their communities.”

Funds raised in the token sale will be distributed as follows: 50% will be reserved for development, 20% for research, 15% for marketing and community development, 10% for operations and business development, and the remaining 5% for legal costs.

A Continuous Issuance stage will follow the conclusion of the crowdsale event, allowing a decreasing percentage of the initial supply of MANA to be bought from the smart contract each year, with limited supply over time. Decentraland intends to protect the token from inflation by making users burn MANA to claim LAND.

Decentraland’s Board of Advisors includes some of the industry’s most respected figures, including Aragon project lead Luis Cuende, CoinFund Managing Partner Jake Brukhman, and n3xt creator Diego Doval.

Despite his young age, Aragon’s Luis Cuende is one of the most respected leaders in the Blockchain industry. Luis was named the best underage European programmer in 2011, is a Forbes 30 Under 30, an MIT TR35, and was an Advisor to the VP of the European Commission. Luis was the co-founder of Tim Draper-backed Blockchain startup Stampery. His project Aragon recently raised $25 million in ETH in a mission to disintermediate business by providing a platform for decentralized organizations.

Advisor Jake Brukhman currently serves as Managing Partner of CoinFund LLC, a Blockchain technology research company and proprietary cryptoasset investment vehicle operating since July 2015. In his present capacity, Brukhman advises prominent organizations including Kik Interactive, Aragon, and district0x.

Prior to co-founding CoinFund, Brukhman was Partner and CTO at Triton Research, a technical product manager and engineer at Amazon, and spent over 5 years in the financial technology industry in New York City, holding positions at Kohera LLC and Highbridge Capital Management.

Diego Doval is the creator of n3xt, an upcoming productivity platform. Prior to n3xt, Doval was CTO of Ning, Inc, helping grow the social network from launch to 100 million users. A computer science PhD specialized in self-organizing networks, Doval has extensive experience in the design and architecture of large scale web platforms, peer to peer technologies, mobile, and several other areas, contributing to projects or community resources such as the Andreessen-Horowitz AI Playbook, which he recently co-authored.

Ari Meilich said:

“The gaming market has demonstrated a strong demand for a decentralized community virtual world. Decentraland is confident that with our illustrious team of gaming, smart contract security, and Blockchain engineering experts, we will produce the first fully decentralized virtual economy that revolutionizes the gaming industry.”

Supporters can participate in the MANA crowdsale with all major cryptocurrencies via ShapeShift.

Further information and the Decentraland whitepaper is available at

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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