Blockchain Startup JAAK Announce Official Pilot With Viacom UK

London based startup confirm testing of their blockchain technology, with Viacom as the first official partner.

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This week, JAAK, the start-up business working to transform the music and media industries through applying Blockchain technology, announces its first enterprise pilot with Viacom International Media Networks, UK.

“Thanks to guidance and mentorship from Viacom’s Senior Strategy Director, Oli Thomas, and the team at Viacom over the past 10 months, we’ve built a comprehensive understanding of the challenges of managing digital rights at scale. With the pilot, we’re now one step closer to our first public alpha release,” commented JAAK co-founder and CEO Vaughn McKenzie.

The EY Startup Challenge’s ‘Most Innovative Pilot’ winners and Techstars Music first class (2017) alumni, have had an undeniably productive first half of the year. The team crossed the Atlantic for the Techstars program in Los Angeles shortly after revealing their first product, META (the metadata network built on the Blockchain platform Ethereum and its counterpart Swarm, which provides decentralised content storage) in February.

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After months of diligence, exploring how to reduce friction and improve the understanding of digital rights, JAAK are now ready to begin announcing their official pilot partners.

The first to be publicly confirmed is the American multinational media conglomerate, Viacom, home to MTV, Nickelodeon, Comedy Central, Channel 5 and more, who will be working with JAAK to explore micro-licensing and content syndication.

JAAK are currently in discussions with organisations across the music and media industry about The META Initiative pilots, due to start later this year.

 

About Richard Kastelein

In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, ' The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, the Netherlands where he has set down his anchor to raise a family and write.

Founder and publisher of industry publication Blockchain News (EST 2015) and director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He has written over 2500 articles on Blockchain technology and startups at Blockchain News and has also published in Harvard Business Review, Venturebeat, Wired, The Guardian and a number of other publications.

Kastelein has an Honorary Ph.D. and is Chair Professor of Blockchain at China's first blockchain University in Nanchang at the Jiangxi Ahead Institute software and Technology. He has over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the EuropeanCommission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division. Kastelein has spoken (keynotes & panels) on Blockchain technology at over 50 events in 30+ cities.

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