Modum Announces its Pharma Supply Chain ITO starting September 1, 2017

The MOD Token is backed by a regulatory-driven business case for blockchain technology in the pharma supply chain.

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On September 1, 2017 the MOD token is officially available in public crowdsale. In a private pre-sale, the token raised more than 1.25 Million USD for the innovative Swiss start-up, pioneering the use of Blockchain and IoT technologies in the pharma supply chain. This week modum has announced a strategic collaboration with IOTA, starting with the acceptance of the IOTA token in the MOD crowdsale.

Blockchain technology has the potential to create new foundations for global businesses. While most investors have seen interesting applications in fintech, is one of the few start-ups focused on the 8.1 trillion USD global logistics market. has developed sensor devices, which record the environmental conditions that a package has been exposed to while in transit. A sender can pre-program parameters into the Blockchain, which enable notifications if a deviation in conditions that may affect the quality of the product has occurred. The records are immutable and auditable, fulfilling regulatory requirements. This passive monitoring strategy reduces the need for costly and inefficient actively-cooled transport solutions with a potential industry wide savings of 3 billion EUR per annum.

MOD Tokens are backed by the business value of AG. The recently modified EU GDP regulation requires that pharma producers and the over 10’000 distributors deliver evidence that temperatures did not affect drugs in transit. This use case is an early application of Blockchain technology in the logistics sector where a real, regulatory-driven market need for the technology exists.

After a successful first year of operations, AG announced its ITO in early August: 20.1 million MOD tokens will be available in a public crowdsale, each token coming with profit sharing and voting rights at established milestones to align the modum team with token holder interests.’s CEO, Malik El Bay, explains:

“We have a solid product with several successful pilot tests completed, a working hardware prototype, a strong team of developers, and a handpicked team of advisors. We are running this token sale to fundraise for the future development of and will give our cryptocurrency backers the same rights that institutionalized investors have.”

Recently, on August 21st, 2017, announced the start of a long-term strategic collaboration with IOTA by integrating IOTA tokens as an investment possibility in the MOD Token sale.  According to El Bay: “To execute our vision we need a technology for our sensor devices that allows the transfer of value without charging tremendous transaction fees. IOTA’s infrastructure will be very valuable to us and are working towards a proof-of-concept for our next industry tests. We plan to publish the results by fall 2017.”

Dominik Schiener, Co-Founder of the IOTA Foundation, won the Shanghai Blockchain competition with a supply chain application. According to Schiener:

“It is great to see an IoT and Blockchain company, with a clear go-to market strategy, thinking about utilizing the IOTA infrastructure. is a Blockchain enabler and we are eager to be one of the technologies behind the project.”


Located in Zurich, between the “Crypto Valley” in Zug and Basel, a hub for major pharma players, is well positioned to bring their system to market. works from Technopark, a well-established centre for tech start-ups and innovation in Switzerland. The company benefits from strategic partnerships with the University of Zurich and the University of St. Gallen and industry partners, including SchaerPharma, Variosystems, and Lykke Corp.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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