Sohomuse Partners With Malan Breton & Tokenly For NY Fashion Week To Launch The First Blockchain-powered Digital Experience For The Fashion Industry

Creative Social Network Sohomuse, In Collaboration With World-renowned Designer Malan Breton And Tokenly, To Unveil Malanbreton, An Innovative Branded Bitcoin-like Digital Asset

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SohoMuse, the exclusive networking platform for creative professionals, announced today a partnership with fashion designer Malan Breton to livestream his fall 2017 New York Fashion Week show. The groundbreaking joint venture also includes Tokenly, the Napa Valley based company, incorporating their Blockchain solution for an innovative online shopping experience via SohoMuse.

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The first and only portfolio platform and community designed with the specific needs of creative professionals in mind, SohoMuse offers creatives the necessary tools and arena to effectively display their skills, identify new opportunities and collaborate with peer-verified communities across the global creative industries including film, television, music and fashion.

Malan Breton’s show will take place Thursday, September 7th at 2pm and will be visible to a worldwide audience via an embedded link on SohoMuse.com.  The Tokenly partnership offers those streaming the show the ability to purchase pieces from Breton’s collection in real-time, directly through SohoMuse.com.

In addition, SohoMuse and Tokenly will be launching the first digital fashion memorabilia as a Blockchain token. All viewers that make a purchase in Malan Breton’s digital marketplace will receive the token, a digital membership and a first-of-its-kind digital collectible, called ‘MALANBRETON’. Registered viewers will also receive a ‘SOHOMUSE’ token. The collectible tokens will offer exclusive future perks such as early access to features, sales and events to recognize their participation in the livestream event.

“SohoMuse was developed to enable and empower creative professionals to collaborate and expand their opportunities for growth” noted SohoMuse Co-Founder, Consuelo Vanderbilt Costin. “By adding Blockchain technology to our comprehensive suite of tools, we are staying true to our mission of offering the best possible tools to fuel our members’ careers. This fashion show collaboration is the first of many exciting and innovative projects we will unveil as SohoMuse continues to grow.”

Malan Breton stated, “The fashion industry is truly a world without borders and, as a designer, my work transcends to a global audience. SohoMuse is an example of that, as I’ve used the platform to source creative talent for the show, including award winning hair stylists and makeup artists, to ultimately curate a world class team. Incorporating cutting edge technology such as SohoMuse and now Blockchain into our industry, and the creative industries overall, is the future of fashion. By aligning with innovators such as SohoMuse and Tokenly, I’m proud to have a first-hand role in the next wave of design and fashion.”

Martin Rerak, Chief Strategy Officer of Tokenly, is also thrilled with the collaboration. \

“Tokenly is excited to work with visionaries SohoMuse and Malan Breton as we begin building the future of creative professionalism by bringing the power back to creative. The tokenization of creative work presents a tremendous opportunity for creatives operating in consumer and commercial segments – not only in terms of addressing existing issues but also in creating new opportunities for collaboration, monetization and engagement.”

While still in beta, SohoMuse is focused on offering a collaborative community for creative professionals. Now, as the platform continues to evolve, the implementation of Blockchain technology will help drive new forms of digital value, ownership and monetization for the creative community and their fans. This partnership with Tokenly will allow SohoMuse members the opportunity to use the platform as a distribution channel where they can not only showcase, but sell their work, thereby  creating an additional source of revenue and expanding their opportunities for growth.

To view Malan Breton’s show and the digital marketplace, please visit: malanbreton.sohomuse.com.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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