AG appoints Simon Dössegger as CEO

Simon Dössegger will succeed Malik El Bay as CEO of AG. With a proven track record, he will lead the company as it enters the market and develops its leading blockchain technology for the global supply chain.


Share with: AG, an emerging leader in blockchain-powered data-integrity services for supply chain operations, has appointed Simon Dössegger as its Chief Executive Officer. Malik El Bay, a co-founder of, will step down as the current CEO to pursue new opportunities.

By appointing Simon Dössegger as CEO, the modum board of directors ensures a successor with a proven track record: leading a sensor start-up from a product prototype to market entry, commercial production, and mass commercialization. Simon, 31, holds a Master’s in Robotics Engineering from ETH Zurich. He led Skybotix, an ETH spin-off, serving as CEO for 2.5 years, after which it was acquired by American action-camera maker GoPro. At GoPro, Simon held a senior product and technology management role and expanded his knowledge with valuable experiences in the multinational, publicly-traded company, while helping to scale operations locally.

“Simon is going to take to the next level,” said Werner Spörri, chairman of “His experience in scaling high-tech start-ups, his passion for driving product management at a global scale, and his authentic team spirit, make him an extraordinary fit for” Spörri continued: “His experience leading a new team as they enter the market make him the right person to lead to the next stage of growth after closing a successful token sale, raising more than USD 13M.”

“I’m incredibly excited and honoured to join the team, who have, in a short period of time, caused an exciting disruption in supply-chain operations. Together, we will position modum to execute on our milestones and drive the company to profitability,” said Dössegger. He added, “ has a rare combination of incredibly talented people, a culture dedicated to product innovation, momentum in the market, and a product connecting several thriving technology sectors.”

Malik El Bay, who will step down as CEO at the end of September, expressed his full confidence in the board’s choice:

“Simon is a remarkable leader who will, with certainty, drive’s ongoing success.” El Bay remarked, “I’m very happy with the board’s decision, and I’m confident that under Simon’s leadership will lead the deployment and adoption of blockchain technology in the global supply chain.”

Malik El Bay, an experienced entrepreneur, has initiated a number of start-up projects over the last several years. His experience and efforts have paved the way for modum’s successful market entry. He is eager to take on new challenges and continuing to bring big ideas into reality.

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He will will continue to support as an advisor and remains committed to supporting the modum team execute its vision:

“…to improve supply-chain operations with blockchain technology.”

Werner Spörri added:

“Malik has been an outstanding leader and deserves a lot of credit for modum’s accomplishments to date. We are forever grateful for his contribution and wish him best of luck for his new adventures.”


About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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