Revolutionary Ico Aimed At Tackling Waste Surplus And Energy Shortfall Announced

In a move that could forever revolutionise two utility industries close to breaking point, a UK-based company has announced an Initial Coin Offering (ICO) for the world's first ever Waste to Energy treatment facilities entirely integrated on the blockchain network.

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A British company, 4NEW has announced a scalable solution to the enormous and complex problem faced both in the UK and globally. 4NEW will operate using a four stage model – 1) waste collection, 2) waste management, 3) energy production and 4) energy distribution.

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In its upcoming financing campaign, 4NEW aims to sell a portion of its future services – whereby it will, in the future, deliver energy converted from waste – at a discounted valuation to its early adopters. 4NEW will build three waste to energy treatment facilities in 2018, and is projected to be operational by 2019.

4NEW is offering consumers the first chance to receive 4NEW coins, in return for Ethereum, Bitcoin, Litecoin or any fiat currency contributions.

Pre-sale registrations at early adopter rates (minimum purchase of 100 4NEW Coins)

  • 4NEW is now accepting pre-launch registrations starting on Tuesday October 17th, through to October 30th, 2017 – offering 75,000,000 4NEW Coins at a rate of One 4NEW Coin to $1.35 USD.
  • 1 ETH = 219 4NEW Coins. 1 LTC = 39 4NEW Coins. 1 BTC = 3200 4NEW Coins

Pre-sale registration can be made at:

  • Live launch rates (minimum purchase of 100 4NEW Coins)
  • The subsequent 4NEW campaign launch shall be on Wednesday, November 15th through to December 15th, 2017 – offering 150,000,000 4NEW Coins at a rate of One 4NEW Coin to $1.70 USD.
  • 1 ETH = 174 4NEW Coins. 1 LTC = 31 4NEW Coins. 1 BTC = 2541 4NEW Coins.
  • From December 18th, the 4NEW Coin will be listed on cryptocurrency exchanges for live trading

With minimal competition in the Waste to Energy sector in the United Kingdom, 4NEW is optimistic of gaining significant market share in a relatively short period of time.

4NEW says they will own and operate waste to energy treatment plants – having already identified three sites, in Sheffield, Hertfordshire and Newcastle. The installation of the waste to energy plant on all three sites is projected to begin in the second quarter of 2018.

The Blockchain platform will be built on top of the underlying treatment infrastructure covering the entire supply chain from collection of waste to generation of electricity to sale of energy units to the national grid in the United Kingdom. The waste recycling and waste to energy plant processing market worth is worth in excess of £100 Billion annually – an enormous opportunity.

For more information about each stage of the company’s offering and the scale of the issues and opportunity, please read

4NEW’s business model is geared towards driving costs down for the end consumers, reducing the waste surplus and reducing the energy shortfalls prevalent within the country. Over time, as the 4NEW coin increases in value to be at par with market rates for energy prices, consumers will be able to trade these coins in for their routine energy needs, or trade it through crypto exchanges.

Co-founder and CEO Sandeep Golechha said,

“We are at the beginning of a revolution. A revolution that can, at no additional cost to the consumer, turn the tide on the impending energy crisis, further exacerbated by the plan to ban the sale of all non-electric cars by 2040, and a waste surplus that shows no sign of otherwise slowing down.

“With our plan, we believe that economies of scale of unfathomable proportions can and will be unlocked. Not only do we stand to make a huge and scalable dent in one of the gravest social and environmental issues of our time, but we’re confident in the future of 4NEW Coins and the Smart Meter ecosystem we’re building. Our ICO is both socially and financially grounded.”

Globally, there is a severe surplus of waste. There is also a severe shortfall of energy.

By 2019, it is projected that all landfills in the UK will be at capacity, with no new sites being built.*

The UK is facing an unprecedented ‘energy gap’ in a decade’s time**. With demand for electricity likely to outstrip supply by more than 40%, widespread blackouts are within the realm of possibility.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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