Decentralized Ad Exchange AdEx Partners with INK to Handle the World’s First Blockchain-based Ad Auction

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Decentralized ad exchange AdEx that has developed a Blockchain-based ad network on smart contracts, has announced it entered an exclusive collaboration with the world’s biggest travel media company Ink.

AdEx is a decentralized ad exchange that offers Blockchain-powered approach to digital advertising and smart contracts operating on its own Ethereum-compatible network.
Ink, on the other hand, is one of the world’s leading companies in travel media. It offers various media services to millions of passengers every year, including mobile experience, magazines, and associated media.

The first joint project by the companies will be an auction selling ad spaces in Ink products via Blockchain.

“This is the very first time such an auction takes place, and is therefore a huge step forwards in the reshaping of the online advertising landscape,” the company’s announcement reads.

The auction will be hosted on Ethereum network via AdEx mainnet exchange launched earlier this month.

The first auction will seek to sell 2 million ad spaces on boarding passes of a major airline. This is the first instance when such an auction is held with Blockchain technology. The AdEx team will handle the auction, while Ink and the airline will have the final saying as to who has won.

“This is a giant step for us as it bridges travel media, advertising and Blockchain to offer advertisers even more opportunities for reaching their desired target audiences,” says Ivo Georgiev, CEO of AdEx Network.

Simon Leslie, CEO of Ink, added:

“We are pleased to be working with AdEx to deliver advertisers such a targeted medium, and to be involved in this media first.”

According to Mr. Georgiev, companies like eToro and Propy have already expressed their willingness to participate in the auction.

Results and details of the auction will be published next week.

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About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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