London’s art lovers were getting an unexpected taste of the blockchain last week as a new public sculpture, dedicated to cryptocurrency went on display in the heart of the city's South Bank.
The sculpture, Crypto Connection, was created by contemporary artist Federico Clapis and commissioned by wallet and exchange group Eidoo. According to a press release the imposing three-meter bronze statue poses questions about the future of global financing and the impact cryptocurrencies will have on future generations.
During the unveiling event, Eidoo premiered Wallem, its Pokemon Go style game, where users can walk around a city collecting crypto tokens. USD 30,000 in crypto tokens such as Bitcoin, Eidoo and Ethereum, were placed within 300 meters of the sculpture for those who downloaded Wallem to catch.
“We’re thrilled to unveil the first crypto sculpture in the world in the creative hub of London,” said Lars Schlichting CEO of Eidoo. “With the crypto space developing fast we wanted to explore a way to communicate with a wider public using the hugely engaging medium of art. We have immensely enjoyed working with Federico Clapis who has managed to capture our intention through this awe-inspiring piece.”
The sculpture is situated at Observation Point on London’s Southbank between the OXO Tower and the British Film Institute. The release states that the use of a classical sculpture in polished bronze together with a provocative futuristic topic juxtaposes perfectly to reflect the dichotomy of cryptocurrency itself: a seemly fleeting trend, yet built to endure.
Eidoo is becoming known for innovative marketing stunts, having previously bought a full-page advertisement in the Wall Street Journal to share JPMorgan CEO, Jamie Dimon’s views on cryptocurrency. This latest effort could bring a whole new shift from the arts to the future of finance.