US National Pork Board and RIPE.IO Partner to Improve Sustainability, Quality, Traceability, Waste and Fraud in the Industry

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Richard Kastelein
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The US National Pork Board and Ripe Technology, Inc. have cut a deal to pilot blockchain technology use in the American pork industry.  

“The growing demand across the entire food supply chain – including end consumers – is to ‘Know Your Food.’ The ripe.io platform generates powerful levels of transparency and trust by enabling collaboration and consensus of data and activities within food systems,” said Raja Ramachandran, co-founder of ripe.io.

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“Through blockchain, customers like the National Pork Board can enable its organization and members to create shared, immutable trusted records that address critical food issues such as sustainability, quality, traceability, waste and fraud.”

Through this partnership, ripe.io will enable an ecosystem that will allow pork producers to monitor, evaluate and continuously improve their sustainability practices based on the We Care℠ framework – six defined ethical principles guiding the U.S. pork industry.

“Over the last 50 years, America’s pig farmers have followed the We Care principles to produce a product that has become increasingly sustainable using 75 percent less land, 25 percent less water, and 7 percent less energy,” said Dr. Brett Kaysen, assistant vice president of sustainability at the National Pork Board. “We look forward to working with ripe.io to use blockchain technology to record proof points through a system that can benchmark performance while increasing transparency of the entire pork value chain.”

Launched in 2008, these principles provide industry standards in food safety and public health, animal well-being, protecting the environment, and improving the quality of life for the industry’s people and communities. The standards also serve as the pork industry’s commitment to continuous improvement.

Working with ripe.io, the National Pork Board will demonstrate to its producers the value of having a responsible supply chain by consolidating sustainability data and activities gathered on the ripe.io platform. This platform will highlight how pork producers create a sustainable pork production environment. In addition, through a distributed permissioned ledger, this program data can be visible to partners in the ecosystem to ensure valid certifications. The data remains anonymous in order to create a benchmark indicator for each ethical principle.

About Richard Kastelein

Founder and publisher of industry publication Blockchain News (EST 2015), a partner at ICO services collective Token.Agency ($750m+ and 90+ ICOs and STOs), director of education company Blockchain Partners (Oracle Partner) – Vancouver native Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of some two dozen Blockchain startups and has written over 1500 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat. Irish Tech News put him in the top 10 Token Architects in Europe.

Kastelein has an Ad Honorem - Honorary Ph.D. and is Chair Professor of Blockchain at China's first Blockchain University in Nanchang at the Jiangxi Ahead Institute of Software and Technology. In 2018 he was invited to and attended University of Oxford's Saïd Business School for Business Automation 4.0 programme.  Over a half a decade experience judging and rewarding some 1000+ innovation projects as an EU expert for the European Commission's SME Instrument programme as a startup assessor and as a startup judge for the UK government's Innovate UK division.

Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London (5x), Manchester, Minsk, Nairobi, Nanchang, Prague, San Mateo, San Francisco, Santa Clara (2x), Shanghai, Singapore (3x), Tel Aviv, Utrecht, Venice, Visakhapatnam, Zwolle and Zurich.

He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com, and his work and ideas have been translated into Dutch, Greek, Polish, German and French. A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world. In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, 'The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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