Earth Token Wants to Save the Planet

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impactChoice, an environmental sustainability software company that recently turned its attention towards Blockchain, is launching on October 23, 2017 a token presale for its brand new Earth Token (ETN), an ERC20 Standard cryptocurrency. The token sale’s main round commences one week later.

Theirs is only the most recent in a long spate of token sales that have taken the Blockchain world by storm. Hundreds of millions have been raised. impactChoice in an interview with Blockchain News highlighted how their token differentiates itself from other Blockchain projects thanks to its vision towards improving the environment’s plight.

The company has been developing its ‘Natural Asset Exchange’ after providing environmental mitigation auditing software for companies mostly in the hospitality industry, such as the sustainable Hotel Verde. It envisages its Natural Asset exchange as a permissioned Blockchain ledger. Speaking with Blockchain News, impactChoice founder Leonard Harley discussed why the software company, which has been around for nearly a decade, is in the process of migrating towards Blockchain technology.

“IBM, Fujitsu, Linux as well as R3 and the world’s largest financial institutions have consolidated their separate Blockchain initiatives under one roof,” Harley told The-Blockchain. “The smarted minds in the world are investing in distributed ledger technology. We investigated Hyperledger by Linux, but decided Ethereum, at the current juncture, represented a more mature option.Our Blockchain platform will democratize the natural asset markets.”

He added:

“We will rebuild our fractionalization engine as a Blockchain application for, ultimately, the compliance industry.”

The Natural Capital Asset will allow carbon credits, RECs and metered outputs to be listed on a decentralized platform.

impactChoice, which was founded in 2009, has offices are in the U.S, U.K, South Africa and Mauritius. Whereas so many tokens sales hail from brand new companies, this is not the case with impactChoice. In 2015 and 2017, the company’s environmental mitigation software was incorporated into the Men’s World Squash Champion and Pacific Market International Bellevue Squash Classic to make them “energy neutral events.” impactChoice helped software company Oracle in an effort to reduce its carbon footprint with impactChoice products.

“The Natural Asset Exchange represents the final evolution in impactChoice’s quest to create a science-based model for environmental impact mitigation. When the government here in Mauritius did a climate change sensitivity campaign, my youngest son educated me of the human induced aspect of climate change,” writes impactChoice founder Leonard Harley in as yet published blog, an early version of which was shared with Blockchain News.

“It shocked me. How had we allowed corporate greed to get us to a state where we could kill all life on this planet? I closed my lucrative IT company and focused all my efforts on trying to find some mechanism, some solution, some technological approach like a software platform – anything – to solve this problem. It’s life or death.”

Harley added:

“I did eight months of research before I settled on the idea for impactChoice of how to incorporate environmental impact mitigation into business transactions. It struck me after doing my research that it’s not that difficult for companies to become responsible and environmentally sustainable if one looks at those market driven mechanisms available. Therefore, companies must take sustainability on as a strategic initiative within.”

About Richard Kastelein

Founder of industry publication Blockchain News, partner at ICO services collective CryptoAsset Design Group (helped raise over $200m+), director of education company Blockchain Partners (Oracle Partner) and ICO event organiser at leading industry event  CryptoFinancing (first ICO event in Europe) - Richard Kastelein is an award-winning publisher, innovation executive and entrepreneur. He sits on the advisory boards of half a dozen Blockchain startups and has written over 1200 articles on Blockchain technology and startups at Blockchain News and has also published pioneering articles on ICOs in Harvard Business Review and Venturebeat.
 
Kastelein has spoken (keynotes & panels) on Blockchain technology in Amsterdam, Antwerp, Barcelona, Beijing, Brussels, Bucharest, Dubai, Eindhoven, Gdansk, Groningen, the Hague, Helsinki, London, Manchester, Minsk, Nairobi, Nanchang, San Mateo, Shanghai,Tel Aviv and Venice. His network is global and extensive.
 
He is a Canadian (Dutch/Irish/English/Métis) whose writing career has ranged from the Canadian Native Press (Arctic) to the Caribbean & Europe. He's written occasionally for Harvard Business Review, Wired, Venturebeat, The Guardian and Virgin.com and his work and ideas have been translated into Dutch, Greek, Polish, German and French.
 
A journalist by trade, an entrepreneur and adventurer at heart, Kastelein's professional career has ranged from political publishing to TV technology, boatbuilding to judging startups, skippering yachts to marketing and more as he's travelled for nearly 30 years as a Canadian expatriate living around the world.
 
In his 20s, he sailed around the world on small yachts and wrote a series of travel articles called, "The Hitchhiker's Guide to the Seas' travelling by hitching rides on yachts (1989) in major travel and yachting publications. He currently lives in Groningen, Netherlands where he's raising three teenage daughters with his wife and sailing partner, Wieke Beenen.

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